Tokyo Dining Group helps restaurant concepts succeed — faster, leaner, and true to their identity. Founded by Jesse Duron with 25+ years of experience across multiple countries, we localize menus, tighten operations, build brands, and run focused launch sprints. We started this firm because we're tired of seeing great ideas fail from bad advice or business models that don't fit American standards — especially with brands coming from Japan. Our promise: protect your authenticity, fix the friction, and deliver a playbook your team can run tomorrow.

What we do

• Market fit & localization: Menu development, pricing strategy, allergens & compliance, and guest journey.

• Operations & profitability: COGS & labor modeling, vendor sourcing, kitchen flow, and training playbooks.

• Brand & story: Naming, visual identity, photography, PR, and community partnerships.

• Launch & growth: Soft opening strategy, press seeding, and local social media.

From neighborhood gems to Michelin-recognized brands, our team has helped launch and lead standout concepts including Hamasaku, Phorage, El Barrio Cantina, and Tokyo Noir Bar.